Labels versus self releasing
About the live session
More producers than ever before are setting up their own labels, so what do new artists have to do to rise above the noise? How can you be competitive in an increasingly saturated market? Is it even worth it, or are you more suited to working with an established label?
Producers want unfiltered creative space, but to remain independent and call it a career, the necessity to wear multiple hats and participate in ‘business’ activities is increasingly essential in this dynamic and fast-paced industry.
Amy Jayne joins us on the Virtuoso Stage for our final industry session of 2021, bringing her 10+ years expertise in label & artist consultancy to explore the pros and cons of releasing your own music and going it alone, versus finding your music a home with an established label.
We will also be joined by a very special guest, Alix Perez, owner of the '1985 Music' imprint and celebrated, genre-spanning producer/DJ. He'll be answering participants' questions and giving his invaluable insights and advice from within the scene.
As an added bonus all attendees are invited to submit demo tracks directly to Amy Jayne for feedback from the labels that she represents.
Note: to attend this session you will need access to a laptop, tablet or smartphone, working microphone/webcam and be using the Chrome or Safari browser.
About the teacher
Amy Jayne’s early career began in promotion and event photography before immersing herself in the London Drum and bass scene. Amy has been the head of promotions of Hospital Records and label manager at Shogun Audio, before setting up her own label and artist consultancy at the start of the pandemic, providing multifaceted support for the likes of Alix Perez (1985 Music), Workforce (Must Make Music) and Technimatic to name a few.
Belgian born Alix Depauw is the face behind production moniker Alix Perez and collaborative duo SHADES (w/ Eprom). Alix released his debut album "1984" to critical acclaim in 2009 which is still talked about now as one of the most accomplished Drum and Bass albums of all time. Since then he has released a sophomore LP, multiple EP’s, launched a record label and has collaborated with the foremost names in dance and electronic music including; Noisia, Foreign Beggars, MachineDrum and many more.
In 2016 Alix launched his own imprint; 1985 Music. Now in it’s 5th year since inception, the label is regarded as one of the most tasteful audio & visual platforms in the electronic realm.
Alix’s high levels of creativity and discipline are the reason he is very much at the forefront of electronic music today. His focus always remains in the art and the music by sticking true to his roots and vision.. He is a true artist and a trailblazer in his own right.