As a producer, DJ, and record label owner, Friction is an absolute icon in the Drum & bass world. Even as the DnB scene has evolved over the last two decades, Friction has moved with the times and stayed as relevant as ever – with his success breaking out of the DnB world and into the mainstream. As co-founder and co-owner of Shogun Audio and sister label Elevate Records, Friction has also overseen some of the biggest releases in Drum & bass. His recent style has defined the Dancefloor DnB sound and brought the subgenre into the fold.